BroadcastAsia 2014 reveals next business model for broadcasters & operators
Figures on the growth of Over-the-Top (OTT) content are staggering, at least according to a research report by Research and Markets.
The report stated the number of individuals who pay to access OTT programming will increase from 45.3 million in 2012 to 352.4 million in 2016, a figure said to be half of the worldwide total of Pay-TV subscription.
What is OTT content? To be precise, it means the delivery of video, audio and other media over the internet without a multi-system operator. In another words, the future of TV is a bundle of channels that are streamed through the internet.
BroadcastAsia 2014, which was held this year from 17 to 20 June at Marina Bay Sands, highlighted OTT services as the next step for Asian operators and broadcasters, if they were hoping to sustain their business or even expand their customer base.
With BroadcastAsia being a platform for telecommunication companies, broadcasters and content providers to demonstrate or divulge the latest innovative technologies and services in their field, this particular revelation is more than appropriate.
This is furthered by Calvin Koh, assistant project director of BroadcastAsia, who mentioned: “We have designed this year’s exhibition and conference to help businesses expand their OTT capabilities, embrace innovation and capitalise on growing consumer demands for digitalised content. Not only will BroadcastAsia2014 showcase Asia’s potential and growth in the OTT market but it will reflect a global perspective and give us some insight into the future of OTT broadcasting.”
On the first day of BroadcastAsia 2014, industry experts highlighted the success stories of OTT video services in three aspects – conceptualisation, implementation and monetisation.
Among these success stories was a particular noteworthy one by Lam Swee Kin, the Group General Manager of Media Prima Digital.
He says, “OTT is driving business growth in the Asian broadcasting industry and with new players emerging from different areas across the region, it is an extremely crucial time for us to learn from one another and unanimously develop OTT video services.”
OTT business model was not the sole agenda of the four-day international conference. BroadcastAsia 2014 also went through and discussed the next wave of technologies for television, which included Broadband TV, CDN, File-based workflow, Multi-platform, Multi-screen, Connected TV, DVB, Cloud broadcasting and several others.
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