Dropbox Looks to Boost Its Mobile Document-Editing With Latest Startup Buy

Dropbox has acquired CloudOn, a startup based in Israel that offers a service for creating and editing documents on mobile devices.

“Our companies share similar values, are committed to helping people work better, and together we can make an even greater impact,” reads a message from CloudOn’s founders, posted to the company’s website.

According to The Wall Street Journal, the Israeli startup employs about 30 engineers, and that’s what Dropbox is most interested in. On March 15, CloudOn will close down its existing service, which over 9 million people have used to edit over 90 million documents, according to the company. Terms of the acquisition were not disclosed.

The deal is just the latest in a long line of Dropbox acquisitions, as the startup seeks to transform its file-sharing service into a kind of online platform for all sorts of apps—and expand its engineering team. Dropbox, which raised $350 million of funding early last year, has purchased more than a dozen other startups, including mobile mail app Mailbox, messaging startup Droptalk, collaborative note-taking app Hackpad, and more.

Much like startups such as Box.com, Evernote, and Quip, Dropbox hopes to challenge Microsoft and other entrenched tech giants by creating a new, more nimble platform for running productivity apps both at home and in the office. And it hopes to do so across the globe.

With over 70 percent of its users now overseas, Dropbox runs a European headquarters in Dublin, recently opened offices in Sydney and Tokyo last year, and will now use CloudOn’s Herzliya, Israel office as a new hub in the Middle East.

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